Thought Leadership v9
The importance of sharing your story in professional track and field.
🗓 Thursday August 14th, 2025
In 2025, we know that the life of a professional track and field athlete is about more than just performance. It’s building visibility, fostering connections, and creating opportunities from your life outside of the sport. As the professional landscape of track and field continues to evolve, one thing to remind yourself of is the power of your personal story. Here’s why sharing your journey matters now more than ever.
Fans love the buildup
It’s one thing for the fans to see you competing on the big stage, breaking records, and putting on a show. In track and field, we know those moments are far and few between. There’s so much value and interest in sharing the in-between moments. Behind the scenes of the hard work, discipline, and daily deposits that it takes to be a professional athlete. Sharing bits and pieces of that journey on social media, in press interviews, and in other ways can help you build a community that backs you through it all.
It gives you leverage
When you can perform at a high level and be able to communicate who you are and what you stand for, this gives you a huge advantage with brands and potential sponsors. One of the most valuable assets that brands look for in partners is athletes and influencers who can share compelling stories and understand how to hook an audience in. The more your audience learns about you, the more they invest in you and will be willing to support you and the brand you rock.
Thinking long-term
Building off the last point, we know that sharing your story can open up opportunities with big brand names. Those opportunities not only give you the ability to get some new gear and be in commercials, but they also expose you to executives in the industry who are worth keeping in your corner beyond your track and field career.
At the end of the day, if you don’t tell your story - someone else will! There’s so much value in crafting that narrative for yourself and defining what kind of legacy you want to leave.
